Choose the pages your business needs
The pages you choose depend on the information you have. A new business can start with one page, then add a page for each service. As you gather useful local information, you can add an overview for each area and pages about the services offered there.
You can combine service, area, and category pages when each one has a clear purpose and useful information of its own.
| Page setup | Good for | What it supports |
|---|---|---|
| One page for your whole business | A new business, a few services, or one main area. | Start with one useful page. One page covers fewer specific searches than separate pages for each service or area. |
| Service detail pages | Businesses whose distinct services need their own detailed explanations. | Give each service its own page, title, and headings. Add relevant areas, reviews, FAQs, and projects to help customers choose that service. |
| Area overview and local service pages | Businesses serving several areas with useful local information for each one. | Create an overview for each area, then add a page for a service in that area only when there is useful, accurate local information to share. |
| Service category pages | Businesses with many services or distinct trades, such as building and roofing. | Create a useful landing page for each service group. A category page can introduce the group and connect its services, service areas, reviews, FAQs, and related projects. |
Create useful pages for the areas you serve
Create pages only for places where the business works and can share useful local information. Avoid making many nearly identical pages by swapping place names in the same template. Google warns against pages that target different places but offer little unique information. Its explanation of these low-value location pages is a useful example. If a page only swaps in a place name, leave it out.
Read Google’s spam policies and guidance on helpful content.