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SEO in Flax

Flax sites natively support common SEO patterns and grow naturally from your CMS content.

SEO, performance, and reporting

Foundational SEOSee the foundational SEO and site performance features included with every Flax site.Read guide Monthly SEO reportUnderstand the local visibility report for Connect and Managed.Read guide

Watch the Flax SEO overview

See how Flax’s SEO features work with your site content.

Add and connect useful CMS content

Just add your best content and link it to other relevant content. For service-based businesses, you should link your reviews, images, FAQs, and projects to services and locations. This will help Flax output the strongest possible pages for your site without you needing to add or edit pages in the editor.

Choose the guide for your business

Outcall Services businessChoose between one page, service details, service categories, and service-area hub and spoke.Read guide Incall Services businessStructure pages around the services customers visit you to receive and your real business locations.Read guide Shop & product SEOBuild useful category and product pages, then connect eligible catalogue feeds to marketplaces.Read guide Events & classes SEOGive each event or class a clear detail page, title, schedule, and location.Read guide

What Flax handles

Published Flax sites can include responsive image markup, page titles and descriptions, canonical URLs, multilingual alternate links, social sharing metadata, structured data, an XML sitemap, a crawl policy, an IndexNow key, and an llms.txt file. The exact output depends on the content and settings on the site.

  • Flax creates pages from enabled services, service areas, product categories and products, and events when those features are configured. Use the guide for your business model to decide which pages should be prominent.
  • Flax creates responsive image sources from the image variants stored in the site content. You do not need to write srcset markup yourself.
  • Flax generates structured data from site content. Search engines decide whether any enhanced search appearance is shown.

A temporary Flax subdomain can be intentionally blocked from indexing while the site is being prepared. Connect and verify the final custom domain before expecting search engines to crawl the live site.

Build for people first

A page should answer a real customer question with accurate service details, proof, and a useful next step. Adding a separate URL for every nearby area is not automatically an SEO improvement. Only create a local page when it can offer genuinely local information and a clear reason to exist.

Google Search Essentials Helpful, reliable, people-first content Google spam policies