Give each event or class a clear detail page
Flax creates a page for each enabled event. Its address is built from the Events section label and the event title; if titles are duplicated, Flax adds an identifier to distinguish the pages. Use a clear Events section name and a short, recognizable title that tells people what they can attend.
An event page should explain the actual event, not just repeat the listing card. Add a short description and other useful information, then use words attendees recognize in the event or class title and description. The title contributes to the page address. Keep the date, time, venue or online meeting link, and ticket or booking information accurate. For recurring classes, set the correct repeat schedule instead of publishing a separate page for every session.
Do this for your selected site
Choose a site in the documentation site picker to open the matching editor screen or create a site-specific prompt.
Focus on the event, not extra city pages
Events and classes are organized around what happens and when. They are different from pages for services offered in multiple areas: a class at a venue does not need a collection of city pages unless those pages provide real, distinct information for visitors. For classes, useful details can include level, category, instructor, duration, booking rules, and whether a pass or drop-in booking is available.
Google has requirements for showing events in search results. Keep the information on the page consistent with the event details in the editor. Flax can add event structured data using supported information. This may make the page eligible to show extra event details in search results, but Google chooses what to show. Read Google’s guide to event details in search results.
Do this for your selected site
Choose a site in the documentation site picker to open the matching editor screen or create a site-specific prompt.