Most of this happens automatically when Flax prepares and publishes your site. Keep your business details and content in Flax accurate, choose what to publish, and connect your custom domain and Google account so Flax can complete the publishing steps that use them. The exact features depend on your site content and settings.
Images that fit different screens (responsive images)
When you add an image, Flax creates five sizes: 320, 640, 960, 1280, and 1920 pixels wide. A visitor’s browser can choose the size that best fits their screen and the page layout. You do not need to export or maintain each size yourself.
Some sections, including the header, also let you choose a separate image for mobile. That gives you control over how the image is cropped on a small screen; Flax still prepares the different sizes for each image.
Extra details that help search engines understand your pages (schema markup)
Flax reads the business and page information you add and includes structured data on supported pages. This can describe your business, services, products, events, and how pages relate to one another. You do not need to add these details yourself; keeping your information in Flax accurate gives it what it needs.
These details may help a search engine show extra information about a page in its results. Search engines choose what to show, so this does not guarantee a special result.
Preferred page addresses and language versions (canonical URLs)
Flax marks the main address for each published page so search engines can recognize it, even if the same page is available at more than one address. This main address is called a canonical URL. On multilingual sites, Flax also links equivalent pages in different languages. These settings follow your domain and language choices when the site is published.
Files that help search engines find your pages (sitemap.xml and robots.txt)
Flax creates files that help search engines find and understand your published site. A sitemap.xml file lists your pages; a robots.txt file gives search engines instructions about which pages they can visit. Flax also creates a plain-text summary for AI tools. When you connect a custom domain and Google account, Flax sends your sitemap to Google when you publish. It can also notify participating search engines when a page address changes.
These files help search engines find your pages, but search engines decide when to visit them and whether to show them in results.
Generated pages and internal links (internal linking)
Flax can create pages from the content you enable, such as services, locations, products, and events. The site’s navigation and footer link visitors to the pages included there. Links you create in the editor stay connected to their Flax content; if a page address changes, Flax updates the published link when it rebuilds the site.
When you rename a page, Flax automatically creates a permanent redirect from its previous address to the new one, so existing links continue to reach the page.
Pages search engines can read (static HTML)
Flax prepares each page’s text and layout before a visitor opens it. On a multilingual site, it prepares a version for each language. Search engines can read the main page content without running JavaScript, which Flax uses for interactive features such as tabs and carousels. For more about how Google handles JavaScript, read its JavaScript search guide.
Fast delivery around the world (CDN)
Flax stores copies of your published pages and images on servers in more than 100 locations worldwide. Visitors receive a copy from a nearby location, which helps your site load quickly in different regions. You do not need to set up a separate hosting or caching service.
Link previews on social media (Open Graph metadata)
Flax adds a page title, summary, and a suitable image where available. Social platforms can use these details to build a preview when someone shares a link. You do not need to set up the preview yourself.