01
We select and build
Qualifying businesses share their services, locations and business details. We choose the design and create the site with our AI-assisted process.
The growth focused site-builder for small businesses
Invite-only programme
A free website experiment, built to grow your business
We build qualifying service businesses a complete, search-ready Flax site and host it free for up to six months. You bring the business knowledge. We handle the build, design and launch.
The offer
A free website for up to 6 months. No obligation to continue.
A genuine chance to see what a focused business website can do, without paying for the build or the early hosting period.
- A complete Flax site for your services and service areas
- A free SEO programme to help improve your Google search ranking
- Design, mobile optimisation and launch handled by Flax
- Flax hosting included for up to six months
A branded website, without the usual hassle.
This is for businesses that want to experiment with a website without having to design, build or run one themselves. We will put a polished, branded site online so you can test demand and see what it can do for your business.
How it works
We build it. The market tests it.
The incubator removes the usual upfront risk. If the site starts creating measurable value, you continue on Flax Complete.
02
We launch and measure
Your site goes live on Flax with search-friendly pages, fast hosting and tracking for visitors from your country and genuine enquiries.
03
You continue when it works
When a success trigger is reached—or at the end of six months—you move to the paid Flax Complete plan to keep the site live.
Your home on the internet
Social media gets attention. A website builds the business.
Social media is useful, but your posts quickly disappear and the platform decides who sees them. A website gives your business a permanent, organised home that customers, Google and AI assistants can explore at any time.
Social media
Good for staying visible
Social pages help you share updates and speak to followers. But important details are spread across posts, customers must hunt for answers, and you do not control how often your business is shown.
Your website
Built to be found and understood
A website clearly lays out every service, location, review and frequently asked question. Google and AI assistants can read that structure and understand exactly what your business offers, who it helps and where it works.
More ways to be found
Every service and area can have its own searchable page, giving people more chances to find you through Google or an AI assistant.
A website improves over time
As more useful content is added, your website ranks higher in more searches. Unlike social media, where each new post quickly buries the last, a Flax site grows and improves over time.
A more established presence
A polished website with your services, reviews and real business details helps customers feel they are dealing with a serious, dependable company.
A consistent business identity
Your own domain and a professional email address make your website, quotes, invoices and customer conversations feel like one trusted brand.
Clear success triggers
Free until the site proves its value
The free hosting period ends early when either success trigger is reached. We do not count visitors or form submissions during the first month, so you can easily test your website and share it with friends for feedback. You can then choose to keep the site live on Flax Complete at £20/month, with an annual option also available.
3
genuine business enquiries through a form, WhatsApp or telephone button
20
visitors from the same country in a month
A free, no-obligation website for up to six months
If neither trigger is reached, a paid plan is required after six months only if you want to keep the site live. There is no obligation to continue.
Incubator FAQs
Some common questions & answers
We want this to be a fair, simple experiment for both sides. Here is exactly what to expect.