Case study

How Kelli’s website added value to her AADMM listing

Kelli says most of her early leads came through her AADMM membership page. Some people followed its website link to learn more before contacting her. Her Flax site gave prospective clients a fuller picture of her work and a direct way to reach her. She received her first enquiries in the first month and positive feedback about the site from professionals in and around her field.

Brief description

Most of Kelli’s early leads came through AADMM. Her listing linked to a Flax website where people could learn more and contact her directly.

A website that adds value to a referral source

Most of Kelli’s early leads came through her AADMM membership page, which links to her website. Some prospective clients followed the link to learn more before getting in touch. Her Flax site gave people a fuller picture of her work and a direct way to contact her, and she received positive feedback about it from professionals in and around her field. Her first enquiries arrived in the first month; results vary by business.

See the example website Read the customer review

The website gave referrals more context and a direct next step

The site gave people a place to learn more about Kelli’s work and contact her directly. It added detail to the AADMM listing while the register continued to bring in referrals. Kelli also received positive feedback about her Flax site from professionals in and around her field.

Kelli reports an 11.11% lead-to-sale conversion rate, above the typical 2–5% range she cited. She credits her Flax website with a large part of that performance.

The Flax checklist helped prepare the site

Kelli also used Flax’s checklist to get the site ready, including adding online business citations and connecting useful integrations. The checklist helped with setup; the website then gave AADMM referrals another way to learn about Kelli and contact her.

Learning from site visits with Microsoft Clarity

Kelli also connected Microsoft Clarity to her website. Its heatmaps and session recordings can show where visitors click and scroll, giving her insights to guide future updates.

Ready to build a better website?

Start with Flax and publish a fast, structured small-business website without wrestling with a generic site builder.