Brief description
No enquiries in 2.5 years on Wix. Three within one month of switching to Flax.
Acton & Fox needed a site that looked professional, communicated their services clearly, and could be maintained without a complicated builder. It is still too early to see how switching to Flax affects the average search ranking position and click-through rate, but there are already some promising signs. One month after moving to Flax, they were delighted with the finished design and had already received three new business enquiries.
Flax outputs JSON-LD so important business content is communicated clearly to bots and crawlers. Services, reviews, projects, and FAQs are no longer just visible on the page; they are also described in a structured format that search systems can understand.
The rebuilt site links related services, reviews, projects, and FAQs together. That creates clearer crawl paths and helps each page support the others, instead of leaving important content isolated in separate sections.
The rebuild also improved the technical setup of the site. The Flax version produced green Lighthouse scores across performance, accessibility, best practices, and SEO, giving Acton & Fox a stronger foundation than their previous site.
Flax hand-off gives Acton & Fox a focused update interface instead of the full complexity of a website builder. They can maintain projects, services, FAQs, and reviews from quick actions, so day-to-day updates are straightforward without risking the design.
